![]() organic mentions, share of voice or conversions), set clear standards for your social campaigns so that you know when you achieve success. How are you going to define the success of your social efforts? Decide which metrics will provide the right data to determine whether or not social is supporting your business goals.Īs you identify your success metrics (e.g. Here’s an example of a broad objective statement supported by clear, result metrics that define meeting the objective.Īccording to this example, if your objective is to boost brand engagement, you must increase the number of likes, shares, mentions and comments by 20% by the end of the fourth quarter. The OKR method asks you to set a broad objective statement and list out key results that describe what successfully achieving that objective looks like. There are several methods to help you write out specific social media goals, including the Objectives and Key Results (OKR) method. Once you’ve established your social goals, the content you produce and share should continually support those goals. The objective here is to give purpose to your social efforts. Establish authority and industry expertise.Here are several examples of goals you might consider: Determine exactly what you want social to achieve. ![]() Week 1: Establish your goals and define your metrics Day 1: Establish goals for socialĮstablishing clear social media goals is the first step toward transforming your strategy. By completing just one task each day for the next 30 days, you can fully transform your social marketing strategy. Use the social media plan template below to track your progress as you work through the plan. Determine business value driven by social.Diversify your content and build a robust content calendar.Create an effective social strategy that aligns with audience interest.This 30-day social media plan template is designed to help you re-invent your social media management strategy so that what you share aligns with the interests of your community and contributes to overall business value. Integrating emerging trends and best practices into your strategy and content development. ![]()
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